Rob Massey

Partner, Global & US Tax Blockchain & Digital Assets leader

Rob Massey is the Tax leader of Deloitte’s Blockchain and Digital Assets (BDA) practice.   Since 2012, Rob has focused on the complex world of blockchain, digital assets, cryptocurrencies, and tokenization, serving clients across the ecosystem. This includes investors, miners, staking providers, payment processors, wallet providers, exchanges, custodians, funds, DAOs, foundations and entities involved in protocol development. 

With over two decades of experience in tax consulting for technology companies, his experience spans the complex tax considerations of blockchain enabled transactions and the tax impacts of tokenization and digital asset transactions across business models, industries, and geographies.  He also has growing experience in tax controversy matters involving digital assets and blockchain based business models.

As the first person from Deloitte to work in blockchain and digital assets, Rob has been instrumental in establishing the BDA practice and growing the deep bench of experienced specialists on the team. Not only has his visionary leadership positioned Deloitte at the forefront of the industry, but also established Rob as a highly respected speaker at industry events worldwide. His presentations often cover a range of topics, from the evolving blockchain and digital assets ecosystem and future technology directions to the complex tax implications faced by corporations in the digital asset space. 

Beyond his professional achievements, Rob’s passion for fitness and sailing underscores his belief in the importance of wellness for himself and his team – a value captured by his favorite motto, “Proof of Wellness.”   As an active member in his local community, Rob volunteers and offers his time as an advisor to Digital Dollar Foundation, as the Tax Task Force Chair for the Chamber of Digital Commerce, and as the President and Site Manager of Tax-Aid.