Emma Pecenicic

Head of Digital Propositions and Partnerships Asia Pacific x Japan,
Fidelity International

Emma joined Fidelity International in 2021, as Head of Digital Propositions and Partnerships, Asia Pacific X Japan. Based in Hong Kong, Emma leads the build out of Fidelity’s digital product solutions and digital wealth strategy, enabling an improved client experience in Asia.

Passionate about new technologies, Emma joined the digital transformation team in 2017 at BNP Paribas Asset Management Hong Kong, where she led the digital transformation of BNP AM globally and in APAC. She designed the global digital strategy and led the implementation of the Augmented Investments Programme, aiming to increase the usage of Artificial Intelligence, Blockchain and other technologies in the asset manager’s operating model and investment processes. Emma has also led multiple projects on digital assets and tokenisation since 2018. Prior to pursuing a career in technology and fintech, Emma started her career at BNP Paribas Asset Management in Paris as an Investment Specialist in the European Equities Team. She then moved to Hong Kong in 2012, specialising in China RMB capabilities and Indonesian equities for international investors.

Emma has been keenly involved in the FinTech Association of Hong-Kong since 2017 and she has been co-chair of the Blockchain committee since 2020. More recently, Emma has joined the W3W community has a founding member, supporting women in Web3, the non-profit organisation aims to build, educate and invest in the future of women who are in the crypto/web3 industry. Emma holds an MSc in Financial Management and a Diplome des Grandes Ecoles with a major in Financial Analysis from EDHEC Business School in France.